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How Do You Market Your Products & Services to Millennials?

Millennials are generally considered to be the children of the digital age. These are the individuals born between 1981 to 1997 and rely mostly on the internet for almost everything that they need to be answered in an instant. They’re very selective and discriminating of the things they want to buy. Old school businesses, such as real estate agents, are having a difficult time marketing to millennials as compared to the older generation.

The question now is, how do you market to Millennials?

Your business must have a website or blog

Having a website or blog is only one of the ways you can get their attention. Your website or blog gives you the chance to educate them, nurture their interests, and keep them part of the conversation. Your website or blog must be visually appealing for they rely more on their visual senses to check if a product is worth buying not.

Leverage the power of social media

Millennials check their social media accounts most of the time when they’re connected to the internet. It would greatly help your marketing efforts to set up and create an account for each of the popular social media platforms like Facebook, Twitter, Instagram, or Pinterest. These popular social media platforms are great assets for communicating or interacting with the Millennial generation. Again, the use of high-quality pictures and videos is a must in presenting the product you want to sell. Instagram is great to showcase short and informative videos of your product, as demonstrated by Lemonlight Media, a video production company in Los Angeles. If you take a quick peak at their own Instagram video, then you’ll see how the pros are doing it!

Optimize your marketing efforts for mobile devices

The millennial generation will always have their smartphones with them. It would make great sense if your marketing efforts are optimized for mobile devices. You are delivering your message where it’s more likely to get seen or heard. Remember that it’s about meeting your customer’s needs above all else.

Use technology to your advantage

Technology has vastly improved and as a result, it has greatly influenced people’s habits and how they decide. Virtual tours now offer a more immersive and interactive experience. It gives them the chance to see or view the product no matter where they are and what time it is as long as they’re connected to the internet. Be sure to provide virtual tour videos that let them see your products at any time of the day or night. Impressing them will surely make the selling part much easier. Additionally, adding drone videos to your brand videos will make it much more attention grabbing! Make sure to let the video production company that you hire know that a drone shot will be preferable to either open or close the video.

Highlight your product’s features and lifestyle benefits

Millennials know that all the information they need is readily available. To play things to your advantage, make sure to get the message across of what’s in it for them if they buy whatever it is your selling. Highlight the product’s features and lifestyle benefits that they’ll reap if they buy the product. Right now, everything is about efficiency and trends. If your product helps a person live on-the-go, you’ll definitely want to highlight that.

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Commercial Real Estate Properties

If you’re trying to buy commercial real estate that costs a lot, make sure you get a partner you can trust. You will have a better chance of getting the loan that must be secured in order to purchase the piece of real estate. A partner can help with the down payment and the credit that is needed to get qualified for a commercial loan. If you are trying to purchase a home but the seller rejected your offer, do not worry, there may be other options or methods you can utilize to make the home more affordable. The seller might take care of a portion of your closing costs, or make some other improvements to the house for you.

Consider what the future may hold when you are in the market to buy a home. You might not have children right now, but if you are going to stay in this house for a long time and you will one day want kids, you should check out the schools that are in the area and make sure you would want your future kids to go there. Be flexible when you are making choices. If you do find a perfect house in your desired location, it might be out of your price range, but choosing either a different location or a less perfect house could make it affordable. Sometimes the perfect home is not in the perfect neighbourhood, or vice versa, being flexible will allow you more choices.

Before you purchase a home, have an inspector come take a look. The last thing you want to do is to move into a house that immediately needs significant work. Not only do surprise renovations cost you money you don’t want to spend, if they’re really serious, you might have to find another place to live while the work is being done.Do not purchase a property unless you engage in proper research. Not taking enough time to research will result in your purchasing something that will cause you regret later. Before purchasing any type of property, make certain you research the whole area, the property’s age, the area’s crime rate, etc. Do you feel more confident about your real estate options?

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How to Organize a Video Production of a House

One way to sell the house fast in the market is by hiring a video production company to film the house. Now, shooting part of the video while there is an open house is even wiser. An open house will give prospects the opportunity to see the house’s interior and exterior in person. Instead of seeing the house through visuals, an open house will give a prospect an unparalleled experience of viewing and feeling the aura of the house being sold. You can ask help from your Las Vegas luxury real estate agent.

As a seller, your best intention is to make the house as attractive and as homey as possible. Here are some ways to make the most out of your video activity: 

  1. Make sure that the house is ready to be sold. It’s a huge turn-off for guests to see the house bare, dusty and smelly like it has been never cleaned in years.  Make sure the house is furnished and pleasant before accepting a shooting date for the production.
  2. Create a budget for the open house. To make your open house successful, you need to set aside a budget to create your event. Your list of expenses might include furniture and fixtures, repainting, and some food and drinks for the guests. Make sure that the things you buy can be reused for future open houses, especially since you’ll have a great video to further market the house.
  3. If you want to highlight a product that you wish to feature at your open house, you can set them in the very noticeable part of the house. Let’s say you want to feature a painting, you can hang it in a place where many of your guests can see it and take a moment to appreciate it. You can postcards describing each display and how your guests can buy them.
  4. Creating a short program can make the open house more memorable. In the program, you can request for a short speech from the house owner, you can introduce a little background about the house and what makes it special, and you can also throw a raffle draw for the guests where they can win cool items.
  5. Serve some snack and drinks. Hire a caterer to do this for you. You don’t need to spend a lot for the food. Light snacks and lemonade will do.
  6. Invite all your friends and potential clients to come to your open house via social media and emails. Send emails with an attached formal invitation to VIPs. Encourage them to bring along a friend. You can also create an event on Facebook and invite your potential guests to come.

Organizing an open house doesn’t need to be stressful, even if you’re going to be shooting a video at the same time. Take it as a chance to build your network and market the house. However, never forget to enjoy the company of your guests. Your efforts will surely be rewarded in the end.

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September 2018
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