Millennials are generally considered to be the children of the digital age. These are the individuals born between 1981 to 1997 and rely mostly on the internet for almost everything that they need to be answered in an instant. They’re very selective and discriminating of the things they want to buy. Old school businesses, such as real estate agents, are having a difficult time marketing to millennials as compared to the older generation.
The question now is, how do you market to Millennials?
Your business must have a website or blog
Having a website or blog is only one of the ways you can get their attention. Your website or blog gives you the chance to educate them, nurture their interests, and keep them part of the conversation. Your website or blog must be visually appealing for they rely more on their visual senses to check if a product is worth buying not.
Leverage the power of social media
Millennials check their social media accounts most of the time when they’re connected to the internet. It would greatly help your marketing efforts to set up and create an account for each of the popular social media platforms like Facebook, Twitter, Instagram, or Pinterest. These popular social media platforms are great assets for communicating or interacting with the Millennial generation. Again, the use of high-quality pictures and videos is a must in presenting the product you want to sell. Instagram is great to showcase short and informative videos of your product, as demonstrated by Lemonlight Media, a video production company in Los Angeles. If you take a quick peak at their own Instagram video, then you’ll see how the pros are doing it!
Optimize your marketing efforts for mobile devices
The millennial generation will always have their smartphones with them. It would make great sense if your marketing efforts are optimized for mobile devices. You are delivering your message where it’s more likely to get seen or heard. Remember that it’s about meeting your customer’s needs above all else.
Technology has vastly improved and as a result, it has greatly influenced people’s habits and how they decide. Virtual tours now offer a more immersive and interactive experience. It gives them the chance to see or view the product no matter where they are and what time it is as long as they’re connected to the internet. Be sure to provide virtual tour videos that let them see your products at any time of the day or night. Impressing them will surely make the selling part much easier. Additionally, adding drone videos to your brand videos will make it much more attention grabbing! Make sure to let the video production company that you hire know that a drone shot will be preferable to either open or close the video.
Highlight your product’s features and lifestyle benefits
Millennials know that all the information they need is readily available. To play things to your advantage, make sure to get the message across of what’s in it for them if they buy whatever it is your selling. Highlight the product’s features and lifestyle benefits that they’ll reap if they buy the product. Right now, everything is about efficiency and trends. If your product helps a person live on-the-go, you’ll definitely want to highlight that.